Guides

Getting found on Google

Show up when guests search your name, your kind of place, and your town.

5 guides

• Why your restaurant is not showing on Google (and how to fix it)

  The reasons a restaurant stays invisible on Google, from a menu it cannot read to a listing you never claimed, and the order to fix them in.

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• LINE Official Account vs a website: what each is actually for

  A LINE page and a website do different jobs. Which one you need, which one you already have, and why most venues end up wanting both.

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• Local SEO for a hotel or restaurant in Thailand

  How the map results and "near me" searches actually work, and the three things that decide whether a hotel or restaurant shows up in its own area.

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• Google Business Profile: the complete setup for a Thai venue

  The free listing most guests see first, set up properly: categories, hours, photos, reviews, and the mistakes that quietly bury you.

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• Bilingual SEO: ranking in Thai and English

  Your guests search in Thai and in English, for different things. How to rank in both, and what quietly breaks a two-language site.

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More bookings, less commission

Keep more of every booking and order, and hand less to the middlemen.

5 guides

• How to take direct bookings instead of paying OTA commission

  Why an OTA takes a fifth of every booking, and the handful of things that let a guest book you directly instead.

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• How to cut delivery-app commission (Grab, LINE MAN, Foodpanda)

  Grab, LINE MAN and Foodpanda take a large cut of every order. Where the commission goes, and how to keep the customers you do not have to pay for.

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• How to get more Google reviews, and what to do with them

  Reviews decide who gets the booking, and most venues have too few and reply to none. How to ask for them without being awkward, and what to do with the bad one.

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• Getting more from every booking, without being pushy

  The guest who already booked is the easiest sale you will make. How to offer the upgrade, the late checkout or the special as a service, not a trick.

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• Cutting no-shows and last-minute cancellations

  A table or a room you held and nobody came to is pure loss. The handful of things that turn a no-show into a kept booking, without scaring guests off.

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The website itself

What a good site costs, what it needs, and how to spot a fair price.

5 guides

• What a hospitality website should cost in Thailand

  What a hotel, restaurant or bar website really costs in Thailand, what changes the number, and how to tell a fair price from a trap.

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• Wix, WordPress, or a site built for you: which do you need?

  Wix, WordPress and the "free" website offers, honestly compared with a site built for you, and how to tell which one you actually need.

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• What to prepare before you build a website

  The work that makes a website fast to build and good when it is done happens before it starts. What to gather, decide and hand over, so it is not you holding it up.

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• Why your website has to be fast on a phone

  Almost all your guests are on a phone, and a slow page loses them before it loads. Why speed is the whole game, and how to tell in a minute whether yours has it.

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• Domain and hosting, explained plainly

  Domain and hosting in plain words: what each one is, what they should cost, and the accounts you must hold in your own name so your site is always yours.

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Content that sells

The words that do the selling: menus, rooms, and the pages guests read.

4 guides

• Writing a menu that sells, and that Google can read

  A menu is not a list, it is your best salesperson. How to write one that guides the order, reads on a phone, and can still be found by Google.

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• Writing hotel room descriptions that get the booking

  The words between a guest and the booking. How to describe a room so it answers the real question and earns the click, without the empty hotel-brochure language.

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• The photos a hospitality website actually needs

  Which photos a hotel or restaurant site actually needs, why real beats stock every time, and how to shoot and serve them so they load before a guest gives up.

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• What your homepage should say in the first five seconds

  A guest decides in about five seconds whether to stay or leave. What your homepage has to say in that time, and what to cut so it can.

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Trust, tax and admin

The paperwork, tax and trust questions that come with hiring a studio abroad.

4 guides

• Buying web services from a UK company: what your accountant needs

  What actually changes on your paperwork when you buy from a UK company, in plain terms, so your accountant can check it before you commit.

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• PDPA for a small hotel or restaurant, in plain terms

  Thailand's data-protection law in plain terms for a small venue: what counts as personal data, the basics you are expected to have, and where to start. Not legal advice.

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• What a fair web-design contract includes

  What a fair agreement for a website should say, in plain language: scope, price, timeline, ownership and what happens if it goes wrong, so you can sign with your eyes open.

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• Who owns your website and domain, and why it matters

  When the work is done, is the site actually yours? What ownership really means, code, content, domain and hosting, and the questions to ask before you pay.

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